Jay Z Announces First Cologne, "Gold"

Brooklyn legend, JAY Z has officially locked in for another major business venture, now announcing the launch of his very own fragrance line, “GOLD.”

Hov follows in the footsteps of many hip hop acts, such as P.Diddy and Nicki Minaj, now putting his hands in the smell-good game, a business move that has served as celebrities and entertainers’ main sources of income. Mr. Carter now has his own scent that best represents him, which will be available worldwide at all Barneys retailers, apart from his upcoming controversial 2013 “New York Holiday” Collection, launching November 20th.