Alicia Keys Named Blackberry Global Creative Director

During its BlackBerry 10 launch event , CEO Thorsten Heins announced a new Global Creative Director for the company: Alicia Keys.


“I’m fascinated by technology. I've always wanted to work directly with a technology company,” said Keys. “I wanted to do something where I could grow professionally and personally.” Keys says she is going to be working directly with developers and carriers on the platform, as well as with other artists.


Previously a BlackBerry user, she spoke on stage about experimenting with other smartphone platforms over the past few years — she talked about being an 'iPhone Junkie' on Google+ just over a year ago — but now that BlackBerry has been "working out" she's excited to get back together.